We, as Parisians, push for creative excellence and that drives me as a designer. Fashion … I want people to see the shape and be like, "Okay, this is interesting." I try to identify this with pastel colors expressed on comfort and luxe fabrics – terry cloth, cashmere, knitwear.

Our editorial content is not influenced by any commissions we receive.Tajer launched Casablanca in 2018 as a way to bring his French Moroccan taste to the masses. Named for the city where his parents fell in love, his brand references his French-Moroccan identity, blending it with a contemporary, sporty attitude.

Casablanca is my personal vision; it’s my point of view of the world. Casablanca’s leisurewear-inspired silhouettes are refined but relaxed and presented in silks, cashmeres, plush terry cloth and bespoke cottons and made specifically to achieve the highest quality using unique fabrics. My parents’ love story is included in the general celebration of love and beauty that emerges from these two locations. Distilling the feeling of warm nights and warmer days, rich silk fabrics and pastel tones combine to present the feeling of endless holidays and good times. Casablanca was always something I dreamed of creating as it’s inspired by my beginnings and evolves through my journey, but I wanted to wait until the right time to start the brand. It’s not a full circle moment as it’s part of an ever-evolving part of the DNA of the brand, and I think I will continue building the story throughout the collections.I use a lot of my own experiences, visions, and memories of what Morocco feels like throughout many of the illustrations in my childhood. The aesthetic is inspired by my vision of luxury travel, which is comfort, different rich textures like the silk and terry cloth, warmth, and contentment blended with a fresh feeling. Casablanca’s Charaf Tajer is used to creating his ideal version of things that don't exist. I also think we will continue seeing menswear evolve with society and I think men will continue to become more confident to take risks, experiment with fashion more.

These all help paint the picture of my vision of a gentleman that is traveling the world. While Casablanca is gradually collecting a notable crop of supporters including names like Gunna (who even “It’s an honor to partner with New Balance on this exciting new style as Casablanca’s first design collaboration,” Tajer says in an official press release. It holds the heart of the enlightened.

“Music is a big influence too.
French-Moroccan designer Charaf Tajer – also the co-founder of streetwear brand Pigalle and collaborator with Virgil Abloh – describes his new venture as “aprés-sport”. Having spent a lot of time in Brazil recently, I feel that I can connect these feelings with the essence of where it was created.” If you look at any of the Casablanca shirts, you’ll find a combination of architecture and nature in the prints.” Flaunt Magazine, 1422 Highland Avenue, Los Angeles, CA, 90028, United States A refined and casual vision of luxury, Charaf Tajer's Casablanca elevates the style of comfort to an art.Following his association with the Parisian label Pigalle, Charaf Tajer has sought to cultivate his own distinctive impression of luxury menswear. Presenting Named after the city in which Tajer's parents met and fell in love, Casablanca captures a certain romanticism associated with the city - further enhanced with the twist of classic Parisian atmosphere.

I want to use this mentality for the clothes that we're doing, the brand.Sign-up for Complex Shop, our new eCommerce store fusing content and commerce. Just being selected is already a victory for us and the association with LVMH is an honour.

I hang out with my friends from childhood and growing up in Paris when I am there and, in London, people that work with me, friends from music and fashion.

“Casablanca is a lifestyle, a community. It is a soundtrack to many creative emotions.

Founded by Charaf Tajer —who is known for rubbing shoulders with Pigalle’s Stephane Ashpool—Casablanca™ has already attracted an A-list following on their recently launched Instagram account, with Off-White’s Virgil Abloh, Skepta, and A-Track (just to name a few) keeping an eye on Tajer’s latest project. Casablanca. All Rights Reserved I’m from an architectural background, but showing the beauty of nature is really at the centre of my work. Music triggers many reflections I have.

Motifs appear throughout the silk shirts with planes, flags, orange’s, water, sunsets, sports.



He did it when he co-founded Parisian club Le Pompon, which he helped operate for seven years. Published by © 2020 ITP Media Group. And that's very important because my work is always focused on the wearability and the beauty. It all crystalized early last year as I knew at that point how I was going to bring the vision to life. The kind of brands that I have grown up loving have this all-encompassing style, because they were based on the product not on the hype.